Davide Amante awarded for the third consecutive year Best European Speaker of the Year

EU Business News Magazine published the winners of the inaugural Italian Business Awards 2024. Novelist Davide Amante was awarded Best Italian Keynote Speaker.

In 2023 Davide Amante won the Media Innovator Awards by Corporate Vision Magazines as ‘Best Motivational Keynote Speaker of the Year 2023.’

Finally, in 2025, Davide Amante was awarded by CulturesMag as Best Corporate European Keynote Speaker.

Davide Amante’s Keynote speech is famously named after a Swedish word ‘Kulturbarer’ coined by 1970’s novelist Robert Pirsing. In his speech, Davide Amante talks about Innovation as essentially an individual attitude that can greatly influence and help improve teamwork and corporate performance. For this reason Davide Amante is often invited by corporations and institutions to present his speech.

One of the characteristics of Davide Amante is the use of a plain language and the ability to tell his story with lack of complication, although he often touches complicated themes. Personal experience and anecdotes are mixed alike with reference to great thinkers and authors, resulting in a captivating speech that often deeply inspires audiences.

Davide Amante of course also brings in his speeches the personal experience as a best-selling novelist, opening mind-blowing and inspiring new perspectives, that business audiences appreciate.

CulturesMag awards the Best Team Building Speaker of the Year to Davide Amante

Novelist Davide Amante was awarded as the best keynote speaker of the year for team building by CulturesMag. The award refers to the Keynote Speech on Innovation, a speech highly appreciated by companies and institutions around the world, which often invite the writer to present his ideas and share them with the corporate audience. The speech lasts about 40 minutes and touches on various topics in a truly original and interesting way. ‘Having a writer in the company is truly stimulating for everyone, it helps to understand new approaches and solutions to problems, it helps to see things from a new point of view, stimulating competitiveness, creativity and teamwork’ says one of the participants in the speech.
The theme of Innovation is at the basis of Davide Amante’s Keynote Speech. And when this theme is addressed by a writer, you can be sure that it becomes interesting. In fact, the writer does not limit himself to the usual anecdotes on competitiveness or the usual speeches to promote competitiveness. On the contrary, he makes us discover what the essence of competitiveness really is, how it starts from an individual attitude that we must cultivate within ourselves to then express ourselves professionally in the team and for the company, with surprising results. All with references to the past, to sports, to well-known case studies and anecdotes. In short, Davide Amante’s speech is truly unmissable, capable of truly bringing added value to the company unlike many entertainment Keynote Speakers. Every company should invite him at least once and listen to what he has to say on the topic of Innovation to treasure it.

Davide Amante invited at the CultureTalks event

Novelist and Keynote Speaker Davide Amante participated at the CultureTalks 2025. The event, held in Milan, was dedicated this year to Innovation and Davide Amante was invited for his renowned speech on Innovation ‘Individual Innovation Empowers Corporate Innovation and Performance’.
‘I would like to thank the enthusiastic audience that participated to this unique event, dedicated to Innovation,’ said the novelist after his 30 minutes speech. Davide Amante talked in front of an interested audience of leaders and businesspeople.
‘I try to delve a little deeper into innovation to find how innovation, before anything else, actually begins inside us as an individual attitude.’ the novelist explained, adding, ‘Understanding Innovation can actually make or break your personal and business life.’

‘Having a novelist talk about innovation to businesspeople is an enthralled the whole audience. Davide Amante is capable of putting on the table complex concepts in a plain and direct language, making it simple and mind-blowing’ said one of the entrepreneurs that participated at the event.

Quotes on Innovation

“Creativity is thinking up new things. Innovation is
doing new things.”
Theodore Levitt

“There is no innovation and creativity without
failure. Period.”
Brené Brown

“Innovation distinguishes between a leader and
a follower.”
Steve Jobs

“A pile of rocks ceases to be a rock pile when somebody contemplates it with the idea of a cathedral in mind.” —Antoine de Saint-Exupéry

“Ideas won’t keep. Something must be done about them.” —Alfred North Whitehead

“Money never starts an idea; it is the idea that starts the money.” —William J. Cameron

“If you do not express your own original ideas, if you do not listen to your own being, you will have betrayed yourself.” —Rollo May

“If you have always done it that way, it is probably wrong.” —Charles Kettering

“The creation of something new is not accomplished by the intellect, but by the play instinct arising from inner necessity. The creative mind plays with the object it loves.” —Carl Jung

“Logic will get you from A to B. Imagination will take you everywhere.” —Albert Einstein

“Swipe from the best, then adapt.” —Tom Peters

“The greater the contrast, the greater the potential. Great energy only comes from a correspondingly great tension of opposites.” —Carl Jung

“We don’t know who discovered water, but we’re certain it wasn’t a fish.” —John Culkin

“Innovation—any new idea—by definition will not be accepted at first. It takes repeated attempts, endless demonstrations, monotonous rehearsals before innovation can be accepted and internalized by an organization. This requires courageous patience.” —Warren Bennis

“The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to function.” —F. Scott Fitzgerald

“Never confuse motion with action.” —Ernest Hemingway

“The true sign of intelligence is not knowledge but imagination.” —Albert Einstein

“Imagination is not only the uniquely human capacity to envision that which is not, and therefore the fount of all invention and innovation, in its arguably most transformative and revelatory capacity, it is the power that enables us to empathize with humans whose experiences we have never shared.” —J. K. Rowling

“It’s easy to come up with new ideas; the hard part is letting go of what worked for you two years ago but will soon be out of date.” —Roger von Oech

“Genius, in truth, means little more than the faculty of perceiving in an unhabitual way.” —William James

“When all think alike, then no one is thinking.” —Walter Lippmann

“I am looking for a lot of people who have an infinite capacity to not know what can’t be done.” —Henry Ford

“If you go to your grave without painting your masterpiece, it will not get painted. No one else can paint it.” —Gordon MacKenzie

“The best way to predict the future is to create it.” —Alan Kay, computer scientist 

“The lightning spark of thought generated in the solitary mind awakens its likeness in another mind.” —Thomas Carlyle

“Innovation opportunities do not come with the tempest but with the rustling of the breeze.” —Peter Drucker

“No idea is so outlandish that it should not be considered.” —Winston Churchill

“Finding opportunity is a matter of believing it’s there.” —Barbara Corcoran

“If I have 1,000 ideas and only one turns out to be good, I am satisfied.” —Alfred Nobel

“What is now proved was once only imagined.” —William Blake

“The world needs dreamers and the world needs doers. But above all, what the world needs most are dreamers that do.” —Sarah Ban Breathnach

“ You can’t use up creativity. The more you use, the more you have.” —Maya Angelou

“Exploration is the engine that drives innovation. Innovation drives economic growth.” —Edith Widder

“When money, rather than innovation or value, is your competitive advantage, that’s when things get boring and stagnant, and monopolies take root.” —Hank Green

“You can’t allow tradition to get in the way of innovation. There’s a need to respect the past, but it’s a mistake to revere your past.” —Bob Iger

The latest in corporate team building? The event with the novelist

Team Building has become a common practice in companies whether large or small, for the benefit of managers and employees. If many companies now manage to organize more than one event a year, it is also true that the two most widespread phenomena, Coaching and Team Building, owe their success to the fact that they are an excellent compromise allowing managers and employees a positive recreational activity and at the same time a constructive activity based on new experiences and useful information. Often, what is learned during a Team Building event or a Coaching session can be brought home, making these events useful not only for the company but also for the individual. In short, an increasingly widespread solution that helps to improve personally and deepen one’s knowledge, to the benefit of the company and of the private life. Of course, having fun is a fundamental element in these events.

The latest trend in corporate Team Building is now a day with the novelist visiting the company. You might argue what a novelist has to do with the life of an organization? Much more than you might imagine. A recent research in the US and Europe tells us that effective business communication affects processes, efficiency, and every layer of an organization. Organizations with connected employees have a spike in productivity of up to 25%. And here the novelist steps in. We are not talking about the usual language coach or performer of the moment, but we are talking about a true novelist, with a first level pedigree, who entertains managers and employees, explaining what is communication and the most secret tricks to communication and relations.
Let’s be clear, it is well known among insiders that high-level politicians anywhere in the world, turn to communication professionals such as successful novelists and screenplay authors to improve and refine their communication and relationship skills. But the phenomenon now also lands in business and represents a real novelty, full of interest and expectation.

We attended one of these events proposed by DMA Communication. Two engaging hours in which a well-known internationally renowned novelist told the secrets and tricks of communication from a business perspective. Long applause. Coffee break with the author. Another hour and a half of questions addressed to the novelist, each of which had its patient and interesting answer. Grand finale with personal dedication signed on a copy of the latest novel. The atmosphere? Relaxed and informal. The tone and the language? Simple and straightforward. We particularly appreciated the Speaker’s ability to make simple and accessible communication techniques and some complex concepts. The topics addressed are many and stimulating. In short, a great experience for everybody and, in our opinion, useful and intelligent for the company.

Our Magazine’s report card for this event is a full 10/10. Interesting, useful, fun and besides, it doesn’t happen every day to drink a coffee face to face with a novelist that people read in so many countries around the world. Definitely our suggestion to marketing managers.

Leadership and communication

Communication is paramount for a leader. Good leaders have always been excellent communicators. In the previous chapter we touched the essentials of communication: we know that your personal leadership style, and accordingly your personal communication style, are the only possible models for leadership and communication, not because leadership is divine and unrepeatable but because leadership is uniquely individual and despite the many modern attempts to sell you styles and methods, it remains uniquely individual. Exactly like a beautiful love story cannot be repeated, a magnificent leadership story cannot be repeated. However, what makes a leader can be learned so that it will produce innumerable unique leadership stories.

     Yet, once we have understood the leader’s higher approach to communication in which the leader basically has to communicate inspiration in order to create that deep trust and relationship that will eventually fully involve people in the leader’s vision, we can now observe what is leadership communication in an organization in the day to day running activity. Being communication such an important aspect of leadership, it is beneficial to dedicate some time to this level of detail. Communication is so important for an organization that I should dedicate an entire book only to this theme, but I will try to condense here a few principles.

     A high level of communication in an organization is an advantage, both for internal processes and for external relations. Whatever the message, it passes clear and strong, whatever the brand, its identity and role are well defined. A high level of communication is an advantage also because it secures that the leader’s vision is clearly understood, discussed and shared, it tightens the bonds between leader and team, it accelerates the team’s ordinary activities and problem-solving processes and it facilitates the organization’s adaptation to constantly changing environments and situations on the way to the goal. 

     While communication was initially considered by many a soft skill, today communication skills are becoming a major criterion to evaluate a leader, starting from the hiring process. A leader with a high profile of communication skills is capable of motivating, inspiring and generating trust within the group. These three vital elements for an organization require from the leader both action and adaptation. 

     The adaptation effort of the leader requires constantly taking into account the emotions, the acumen and the knowledge level of the receiver in order to align the communication level to the receiver. Further effort requires the leader to constantly keep all doors open, no matter the communication or non-communication level of the receiver. The leader needs to learn to listen. Listening doesn’t mean simply giving time or words to the other, it should instead be considered a technique. Listening means letting the other understand that you are thoroughly following their approach and that you do not have preclusions or pre-judgements. Listening also means that you have time to take mental (or physical) notes of the relevant points arisen by the other, understand how the other structured his or her approach to the situation, and dedicate your answer not to the details but directly to the structure of the other’s reasoning. The listening process allows the leader to observe attitudes and behavior, ideals, anxieties of each member of the team, aligning the leader’s message accordingly. The adaptation effort by the leader relevantly contributes to building trust between leader and team. 

     The leader’s action is based on the information the leader acquired during the listening process and during the process of connecting the team to himself or herself and to the vision. By observing the team’s reaction to this ‘stimulating’ process, the leader can obtain relevant information regarding the team, their approach and competence.

     The leader’s action consists in establishing and nurturing appropriate principles, discipline and develop a sense of belonging to the organization and responsibility toward the project. The leader’s tools here are trust and appropriate communication. A leader should never aim at communicating principles, responsibility or belonging as concepts. In fact, they should never even be mentioned. They are the natural consequence of a team tightly running toward a common objective. The leader aims at the final result, the vision and the action necessary to reach that target and the common effort to reach it. 

     The leader’s action requires controlling that the communication process is continuous, ensures the correct atmosphere to promote and facilitate understanding and constantly alternates both a formal and informal approach: while the formal approach is a slow process that regards planned moments of sharing of the information, the informal approach is a fast, direct approach that often brings to surface issues difficult to communicate in formal situations, both ways. The leader should always encourage and accept informal communication and, if possible, use his or her communication skills to convey the issues at a higher level in the formal communication. 

     The distinction between formal and informal communication, though still valid, is progressively phasing-out in favor of a unique, essentially direct, communication approach, which does not consider useful separating levels. This phasing-out is accelerated by new communication technologies. Institutions or Governments are slower than organizations to follow this change even though they are relying more often in new technologies and social sites, adopting accordingly their peculiar language. The language of communication technology and software tends to uniform everybody to this simplified and direct communication style, removing the formal/informal distinction.

Virtual teams’ communication

     Virtual team are growing fast and spreading in organizations. Leadership of virtual teams should have a separate consideration. Virtual teams or organizations face particular challenges, the most relevant being in my view geographical, temporal, cultural and organizational challenges. It is clear that the leader cannot guide the team in the same way as a traditional group.

     A virtual team has the advantage that members can be picked up anywhere in the world. Sometimes high-profile competencies have higher negotiation power with the organization and are less available to move. This in fact brings an advantage to the organization which, through a virtual team, is able to hire the best competency in the world and appoint a high-profile team, on the other hand the disadvantage for the organization is that the team ends up scattered around the world. This disadvantage can be transformed into an opportunity for the organization. The geographical challenge brings a temporal challenge which limits the team’s interaction opportunity to each individual’s time zone. These two challenges bring along the question of the availability of the leader: traditionally the leader should be available to the team and in regular contact. I don’t see any problem in these challenges since they can be compensated with a strong and enhanced focus on the objective and the charisma exerted by the leader. As for cultural diversity this is an issue that, for instance, top US organizations already addressed effectively and that can be further addressed by a leader supporting a strong organization, or project, identity. This develops a sense of belonging and recognition in all members of the team, potentially solving the cultural gap generated by a virtual team. The gap can also be addressed by a company policy that pushes for an enlarged multicultural team that definitely smooths out cultural diversity. Finally, organizational challenges should be addressed by the leader using his or her charisma and vision: the leader should project all team members towards the future and the objectives. This approach moves everybody’s focus in the appropriate direction, compensating organizational challenges. In conclusion, the reinforcement of relations through a stronger feeling of focus, a stronger project identity, a stronger sense of belonging and cultural inclusion, actually determine an advantage for the project and for the organization.

     Communication is always interrelated to leadership and a leader should always have an open and fluid approach. Communication should always adapt to the intellectual level of the team but should consider this level is constantly changing – maturity of the team, ability to handle complex situations, understanding of the target and difficulties related to obtaining the target, ability to respond to emotional influences, dedication, reaction to new variables in the team’s balance, and so on – communication should adapt constantly and accordingly to the situation. Taking into account all the above, it is clear that one major skill of the leader is improvisation: it allows the leader to handle all the possible variables, expected and unexpected, that occur during the journey. Improvisation is a world in itself that requires high competency and knowledge of communication skills from the leader, coupled with self-confidence. A leader using appropriately improvisation is able to communicate with an authenticity that no other communication technique can reach, deeply involving all the team.

     Leader’s confidence should be considered a major driving force in communication. The receiver immediately senses this and the foundations for an open and correct communication process are laid. 

The Change factor

The keyword in the activity of a leader is ‘change’. Actually, the very secret of leadership is all in the leader’s knowledge that the world is permanently unstable, moving, changing. For so many people this understanding is unbearable, going along seeking stable landmarks and often setting up a steady life is a comprehensible and legitimate lifetime goal. A well anchored yacht in the middle of the bay during strong winds is mostly associated with a feeling of safety. Whereas the leader would head for the open sea, adapting his or her sails to the wind’s conditions (in heavy weather a boat is always more secure in blue water rather than near the coast, even if at anchor). If the desire of many is finding steadiness in life, the leader knows this is an illusion, life is constantly changing. Some of this permanent movement can be predicted but a good part of it is completely unpredictable. What makes the leader different is that he or she has found strong personal stability. There is an inner stoutness in the leader that allows the leader to accept the everchanging life and feel at ease in this setting. How leaders relate to change is key to understanding how deep and qualitative their leadership is, for a thoroughbred leader sees change as a natural element, permanently affecting his or her life. Change is good for a leader. From an evolutionary perspective these individuals that have found a strong inner stability and self-consciousness are in fact the best equipped to take on an ever-changing environment, to immediately detect the specific characteristics of that particular environment and change, and to enact an adaptive strategy and behavior. This is what the wild and winning animal constantly does, this is what the prehistoric and winning man constantly did and this is what the modern leader constantly does as opposed to those unable to detect and adapt sufficiently fast to change. Probably for this reason destined to lose and left behind in the evolutionary process. Of course, this attitude from a modern leader, directly shapes the future of an organization.

     Endurance to change is the most attractive and necessary characteristic of any leader. Like a sailor in rough seas – you will forgive me this last comparison with seamanship – moves completely at ease in the midst of a tempest as if it was the most natural of things to do, exactly knowing what he has to do and totally undisturbed by the roughness of the situation, the leader is perfectly at ease in a changing environment, planning and anticipating each move based on the existing conditions, undisturbed, swiftly taking moves onboard the organization, with an unparalleled elegance which comes directly from relaxedness and spontaneity. 

     Endurance to change, whatever the conditions, is probably one of the most charismatic aspects of a leader, this attitude attracts people who see in the leader a strength of its own, an inner stability and a consciousness, that triggers the beginning of the leader-follower relation and process. This relation starts not only because the leader has a clear vision but also because the leader acts like someone who has a clear vision, and everybody is immediately attracted by this possession of qualities, self-confidence and absence of hesitation. As a consequence, they want to go the same direction.

     But charisma is not an item you find in a museum. It is an active feature of everyday life. People sense charisma at all levels starting from the language of the body. Charisma dialogues directly with instinct but still, it needs to dialogue, otherwise it would be useless like sending out a message in a bottle with written ‘I am leader’. 

     The charismatic attitude of the leader needs to communicate. No doubt here is a solid link between leadership effectiveness and the leader’s communication ability. After all, leadership involves a relationship between individuals and this relationship is put into practice through communication.

     Charisma attracts and influences, qualitative communication seals the bonds. We have talked enough about charisma. Influence is, quite simply, the direct effect of the leader’s charisma. The word influence comes from the ancient Latin influĕre, whose meaning is ‘flowing inside’: the attitude of a charismatic leader flows inside people, enlightening them to the leader’s vision. It is a completely natural process that begins as the relation between leader and follower bonds. this process can be learned but, as we’ve seen, not with external influencing techniques which are marginal, rather by developing one’s own inspiration and pursuing one own’s vision, which will eventually make the leader charismatic and thus influencing. Communication is key to leadership, there is no leader without communication. 

     The leader should have two communication aims and in relation to these the leader should develop the communication strategy:

  1. Communicate himself or herself;
  2. Make others participate to vision, action, passion.

     A leader’s communication constantly works on two separate levels: a primary level which expresses essentially the leader’s inspiration and a secondary level which expresses strategy and action. Whatever the situation and the ongoing discussion these two levels should always come out clearly at the same time. For instance, if you’re discussing with the team of a technical issue, nonetheless the primary level will be clearly conveyed along with the technical discussion. A good leader communicates at both levels anytime, even during a coffee break talk. The primary level communication is essential, it is a mind opener, it inclines the listener toward your course of action, it prompts the listener to move autono- 

mously along that course. 

     Communicating the self means being fully transparent at any cost and at any risk. Simply be yourself. Not a friend, not a father, not a colleague but a leader, separate from the group but involved in the group. Genuineness is the fastest and most effective communication technique. This will bring your inspiration exactly at the center of the floor and will naturally attract and arrange the team in a circle around your inner stability and the truth of your project. Your words will then only confirm to listeners what they are already understanding. The team will constantly find in your approach to the discussion and through the words you use a ‘continuity’ an ‘attachment’ to your vision and the course you decided, which they will want to share. Any discussion, obviously including critique or doubt, will then be positive and functional to implementing the project. It all starts from your inspiration.

Communicating your vision, making others participate to your action (the second communication aim), means constantly relating any conversation at any level to the wider project. Everybody involved needs to know they are working for a change that requires several steps, not only the one currently in discussion. In a way, the duty of the leader is to take the inspiration of each individual in the team away from the single issue, by giving the example personally. As the single issue is being discussed, the souls of the team should all be projected forward towards the achievement of the project, they need to constantly see the whole project, to share maybe with less overview but still share as much as possible of the vision. This completely changes everybody’s approach to each step, improves by far the organization’s results, sets the mood of the discussions at a fully shared level, directs thoughts towards the results. This approach is also effective in terms of removing common high-level communication problems. The leader’s vision can be flawed by background noise (contingent problems which alter the message to the team), bias, uncomplete understanding (for example cultural differences within the team) or misunderstandings determined by personal issues of each member of the team, operational or technical misunderstandings. In these cases, it is always the leader’s responsibility to make sure that the message reaches out exactly as it was intended and if it does not, it is the leader’s responsibility to reformulate or adapt the message so that his or her vision clearly reaches each listener. This is a game changer but can only happen if the leader constantly exerts a silent influence on the team, taking everybody towards his or her vision and the change it brings. 

     Enthusiasm is the key instrument both for the primary level communication and the secondary level communication. When an influential leader speaks to you, even before you begin listening and rationally render the thoughts expressed, you feel chosen and you understand that you have been given a special opportunity to go along with the leader. One of the key elements of involvement is enthusiasm. A leader is enthusiastic and sparks enthusiasm in those participating to the project. The word enthusiasm comes from the ancient Greek ‘en’ and ‘theos’ which means having the gods by your side, inspired by the gods. Here god is intended as spirit. Enthusiasm has nothing to do with optimism, which is a sort of smiling confidence on the future and hopefulness in the success of a project. On the contrary, enthusiasm often bears no smiles and no expectations. Enthusiasm is a strong, sometimes even frowned, determination in a leader’s actions, that arises from a vision. That vision gives motivation and inspires others to roll up sleeves and get to work because the idea is right, the change is good. Risk is always involved in enthusiasm because an enthusiastic leader knows he or she is taking a new path and is moving in uncharted territory. But it is not a gamble, it is the uncertainty of pioneers on their way to the shining sea. Enthusiasm bears the spirit of adventure. And that is why it is a trait of the leader.

The Personal communication Model

     The above arguments inevitably bring us to the choice of communication model for a leader. Productive com-munication is not a one-way process. It is a trust building operation that progressively brings each listener toward you, in terms of opening their ears to your words and sharing your concepts. Your message should not only be received, it should be shared. The leader should always be direct, there should never be any filter in the words of a leader. Pass your vision straight as it is. The optimum in communication is the transfer of your thoughts and emotions, without any possible filter, from one individual to another individual. Let them react with surprise to your words for straightforward as they are even when describing emotions, let them think ‘what is he saying? What is he doing?’. Let them remove all barriers by them-selves as they instinctively realize you are talking your soul. They will be drawn towards you and will want to stay with you and understand what you are saying. Then you can explain as much as is necessary, you can adapt your language to the other as much as it is required, but always start straight, unfiltered. 

     We know that there are different leadership styles. We know that leadership styles are mainly defined by the way the leader relates and communicates to the team. The effectiveness of the transfer of information from one individual to another determines the effectiveness of a leadership. Throw away all you have learned about leadership styles, behaviors and techniques. Your style, your model, is you. The moment you approach somebody fully direct in communication, is the moment your leadership is mostly effective.

Charisma

We have seen that vision is actually the very first step of a leader’s action, it is the moment in which all energies come together for a common mission: the accomplishment of the project. There are three elements that go tightly together in the leader’s action: Charisma, Influence and Communication.

     The word charisma derives from the Latin charisma, which in turn derives from the ancient Greek χάρισμα, from the word χάρις ‘Grace’, and indeed charisma is essentially a state of grace in which an individual may find himself or herself. It is a sort of supernatural, enlightened, connection with life that has its origins in the full consciousness of self and full awareness of the journey to take that the leader developed. This state of grace, despite the importance of the word, is not at all a theoretical status, rather we are talking here of a very practical condition. Everybody has felt this grace at different points of their life, it is a sort of supreme well-being or happiness originating from the feeling that you are connected with the world, that you understand yourself and feel fit for what is around you. It maybe starts around your twenties and it happens a number of times in your life, occasionally, unexpectedly. On the way to become a leader, it also happens at the end of the ‘awakening process’ I’ve described in the first chapters of this book, when you learn to remove the unessential, begin to look inside yourself, find your connection to the world and direction of your journey. 

     The other side of charisma is the unique connection between the leader and his or her ‘followers’ that can yield extraordinary performance and accomplishments. This level of performance is however not reached or controlled by the leader, but rather is the result of the ‘special relationship’ that builds between the leader and the followers, of which both the leader and the followers are equally responsible. This special relationship begins with a behavior by the leader and an instinctive recognition by the follower, who immediately recognizes a set of attractive values in the leader’s behavior. These values determine an opening towards the leader and the development of a first connection which will then progres-sively develop into the leader-follower relation as the follower shares and makes his or her own the leader’s values.

     Typical charismatic leadership behaviors are: a strong identity which descends from having a vision and a clear idea of the journey towards the attainment of this vision; willing to take calculated risks that go beyond the status quo; openness to transfer his or her identity into a comprehensive and value-bearing collective identity; high confidence in him or herself to accomplish the vision which passes on to high team confidence to reach objectives; high performance expecta-tions. These behaviors are indeed attractive to followers in the sense that they instinctively attract attention and interest from the follower, who is then inclined and willing to establish an open communication channel with the leader. Starting from this precise moment the game is not anymore exclusively in the leader’s hands but a relationship building process begins, in which leader and team put equally important efforts. This process will go through a number of steps, mainly by instinct, that begin with listening to each other, having an empathic attitude from both parts, displaying reciprocal recognition including the recognition of each other’s limits, sharing of values. When this process completes, the leader-follower relationship moves to a higher level, which is affinity: a spontaneous liking between the two, based on sympathy intended as it is in the original ancient Greek meaning of συμπάϑεια, composed of σύν ‘same’ and πάϑος ‘feeling, passion’. The common goal is the base for the development of affinity. That is the time leader and follower relationship crystallizes into a unique relationship in which both fight for the same vision and although this vision was originally inspired by one, it is in fact not anymore the leader’s vision but it is the team’s vision and while the leader will be considered as the originator of a project, in fact the project becomes the team’s, who will fight for the accomplishment by themselves. 

Visionary genius and Operative talent

     Charisma has a particular feature, it is fluid, constantly and dynamically changing to adapt to the situation. It moves and evolves with the owner’s inspiration. An individual who exerts his or her charismatic effects on others will constantly change behavior during the process of crystallization of the relationship with them, without being affected in identity, values and vision. When a new vision is instilled in others to the point that they see it and fight for it as if it was their own, also the leader moves forward to a new stage of the relationship, becoming the element of the group who not anymore seeks recognition, no matter how much he wants to change the status quo, but that inspires, guides, maintains the team’s cohesion and adjusts the course when necessary. Similarly, also for the follower the relationship is fluid. If in the first instance the attraction towards the leader’s charisma constitutes a stimulus to activate the whole process of building the relationship with the leader, in the second instance the followers ‘acquires property’ of the leader’s vision and project, to the point of not only fighting for the accomplishment of the project but also actively and constantly contributing to the course of the project and the possible adjustments it requires. But it has to be made clear that, despite the attempts of certain recent literature to lessen differences and establish a sort of equivalence between the two, leader and follower will never operate, and will not even ever feel, on the same level. There will always be a ‘vertical’ alignment between the two and of which the two will always be conscious, otherwise they would break the effectiveness of all the relationship. The leader is and will remain the ‘visionary genius’ that inspires charismatically a project, while the follower is the ‘operative talent’ that accomplishes the project. 

The Charisma factor in sailing

     I am aware that sailing for instance a 60 feet sailboat may sound very intimidating to the novice sailor, but it really shouldn’t be. Let’s take a brief look at the nine key roles on board, considering that each role is vital to the performance and safety of the yacht.

     The boat Captain has the overall responsibility of the boat, its rigging and equipment. The captain is responsible for taking the whole crew through the maneuvers, boat performance, crew’s security. The captain always has the final word in any situation, after having discussed it with the rest of the crew when necessary. The captain is not necessarily the Helm on a racing yacht.

     The Tactician’s role is to evaluate sea and wind conditions and take the boat around the racecourse as fast as possible according with the weather conditions. The tactician takes into consideration several factors as wind and sea conditions, crew’s and competitor’s ability, tide, boat’s characteristics and more technical details such as Vmg (Velocity made good), the speed and the angle at which the boat runs downwind on the racecourse.

     The Helm conducts the boat through the racecourse, taking into account the tactician’s suggestions and the captain’s evaluations, ensuring the boat performs at its fastest at all times.

     The Main Sheet is the person that trims the main sail and makes sure it deflects wind constantly with the best angle, in order to produce maximum power at all times.

     The Head Sail Trimmers, one per side of the boat, tail and trim the head sail (front sail) constantly seeking the most efficient angle to produce maximum power. When the boat goes through the tack, they are also responsible for releasing the sheet on one side and loading it on the other, as well as maneuvering more technical sails like the Gennaker.

     The Bowman is the person in control of all the sail hoists and drops.

     The Pitman is an extension of both the bowman and the mast man and is responsible for all the running rigging which comes into the cockpit.

     The Mast man, usually physically very strong, has the duty to assist with the fast hoist of sails during maneuvers.

     The Ballast are crew members that move from one side of the boat to the other to maintain the boat as flat as possible, you often see them sitting on one side of the boat with legs outside the hull.

     What has all this to do with leadership and charisma? Each crew member in a racing sailing boat has enough knowledge to cover whichever role required. They anticipate the captain’s thoughts, the tactician’s choices, the helm’s fine trimming of the boat’s course. They know what the leaders are doing even before the leaders start doing it in almost all situations. Of course, the captain, the tactician or the helm will add that extra value which is that particular intuition no one else could have had and that may be the gamechanger that defines the winning crew. But again, all the crew knows exactly what the leaders are doing and could easily substitute them, if not for that particular intuition that’s only in the pocket of the leader. The same is with the leader-follower relationship once the process is crystallized and they are heading towards the finishing line. The leader’s charisma is all in his or her visionary genius, which has the respect of the rest of the team, just as much as the follower’s talent to translate into action and operate towards the shared goal has the respect of the leader. Both know they can interchange roles to some extent, and both know they are necessary parts of a whole.  

     No matter how talented the followers, the leader will continue to be considered apart from ordinary men. The leader has exceptional, even supernatural powers, that enlighten others through his or her charisma. These supernatural powers should not only be preserved by letting them untold and surrounded by their natural magic, but they should be pursued by sort of shedding a mystery aura around the leader. The leader’s ‘distance’ should always be appreciated and preserved for the benefit of the whole team. A leader awakens others, shares a vision and takes them towards boundaries considered impossible before. The leader has a romantic role that should not and has not to be diminished because it sets a high benchmark for the team that influences their performance. 

     It should be noted that society’s values and expectations constantly change and evolve every few decades and we should always be committed to truth even if this may cost us dislike or aversion from the many. My commitment to truth requires to highlight that if we have passed several decades around the 1970’s in which standing out, exceptionality and anti-conformism were an ambitious value to pursue, we are now traveling through a few decades in which ‘standing in’, being good and conformists has taken over as a predominant ambition and maybe the excesses of the previous inclinations determined and justify the excesses of the current inclinations. Yet these are ordinary fluctuations of society’s values that constantly occur each few decades. Scholarly research, often involuntarily and unconsciously, adapts to these fluctuations, in recent times determining for instance a particular attention to a mitigated and lessened role of the leader and his or her primary attributes such as charisma. Literature subtly reflects this tendency but don’t let yourself be misled by trends destined to disappear in a few years. Trends are always interesting but should not be taken too much seriously. 

     Charisma is a predominant definition of a leader. It is tightly connected with the ‘awakening process’, which is that individual initial process that takes a leader to remove the unessential, look inside, find the connection to life and find inspiration. This process triggers the others’ sixth sense and activates an irresistible attraction. Charisma dialogues directly with instinct.

The Journey to Leadership

Leadership begins inside yourself. That is where we are going to focus our attention. In North America we use the word ‘longing’, which means yearning, an intense feeling or desire for something. Longing is an invitation to move forward, to travel to reach something. In Portugal and Brazil, for example, they use the word ‘saudade’, which means again a vigorous desire for something, but with a special emphasis on the idea of missing something, melancholy here dominates. Saudade is an invitation to search for something inside of yourself. In the first case we are seeking to move somewhere, in the second case we are seeking to fill or fulfill something that is missing. Whichever the case, both words have a magic quality. They project you forward, they urge you to progress towards the future, either in terms of movement or in terms of inner quest. Yet, both words also share the notion of missing something, as if you will never really feel complete and fulfilled without this progression to a new and far away frontier. 

     I call this the melancholy of leaders. It is, in fact, one of the very few common traits you will find even in the most diverse leaders of any time of history. A sort of surge towards an undefined horizon, a need to fulfill something inside, that a leader recognizes so fundamental as to become the meaning of a lifetime. However we should be clear on the meaning of melancholy: in the case of the leader it is not a state of reflective sadness, but it is a state of active and positive ‘restlessness’ that urges you to move forward and pervades you of a feeling of sadness and incompleteness until you have started your journey and move towards your horizon. The leader dedicates each single part of his or her life to this inspiration but, you should know this since the beginning, the leader is not working in a clear and identified direction. An inspired leader is a leader that is seeking a direction yet to understand. 

     Inspiration is what makes the leader and it is an intense desire for action that develops strongly around the longing for something. Inspiration gradually crystallizes into a vision and eventually into a decision.

     Leadership is not for all, true, but the good news is that leadership is not divine, it is something you will find and build within yourself. In the next chapters we will move forward together in this unchartered territory.

     The way to start our journey into leadership is the simplest: take a walk. If you like trees and forests I would suggest to buy yourself a fine pair of outdoor shoes. Leather, fabric, whichever material you like. Put on your new shoes and head out for a long walk through the woods, for instance a full day by yourself. Don’t worry if you have no trees near your place, the point here is nature. Take your time. Listen, smell, touch, look (let’s keep behind taste for the evening when you get back home). You are a part of all this nature. Breathe. Stay focused on nature and free your mind. 

     The very first thing to understand here is you are walking by yourself in unchartered territory. There are no formulas, no instructions, no secret alchemy to become a leader. And there are no rules. Trust me, the more you will understand about leadership and the more you will read about leadership, the more you will realize that there is very little information you need. It’s yourself, only yourself you have to concentrate on. You need to understand this very clearly because that’s where you are heading.

     Leadership begins inside ourselves. Hence, the first thing we need to understand is that in order to see clearly inside ourselves we have to get rid of the superfluous, the background noise. It is of vital importance to understand that we need to leave behind our shoulders the dust of life, the wake of our past experiences and head forward. It’s not an easy task.

     Michelangelo Buonarroti, protagonist of the exceptional Italian High Renaissance period, lived through the late 1400 and the first half of the 1500. Michelangelo was an incredibly versatile artist that produced some of the best artwork of all times along with his contemporary Leonardo da Vinci. Just take a moment to think that the wonderful David sculpture that you see in Florence, probably the most famous of all times, measures 4.34 meters in height and is made out of a single block of white marble. A single block. As for all his works, Michelangelo was renowned for dedicating time to carefully choosing the right block of marble in the small town of Carrara. The reason for dedicating so much time to the choice of the block, is in Michelangelo’s own words: ‘The sculpture is already complete within the marble block before I start my work. It is already there, I just have to chisel away the superfluous material’.

     And this is exactly what we are doing with leadership, we have to chisel away all the superfluous and leave it behind to bring out the essence, our inspiration. What is it that you really want? Where is it that you really want to go in life? Who are you? These are some of the most difficult questions that you can ever ask yourself, just consider that for so many people these questions go unanswered for an entire lifetime. The significant element here is not the answer – because it’s not that leaders have answers that others don’t – the point here is the questions and the inspiration you find in them. The clarity, the ability to clearly see what is life. You need to remove the superfluous and look straight at yourself in the eyes, that is the moment in which you will be able to break the glass of conventions. Behind that glass there is life, in all its unpredictability, in all its mystery, in all its rawness. That is your field of battle, that is the place where you will be fighting for your vision. In this field you will find no instructions, no established practices, no guidelines. You are in the territory of pioneers, a leader fighting for his or her vision. When you begin seeing those unanswered questions before you, that is the moment your inspiration starts, your desire for action begins.

     What is it exactly that we are leaving behind, that we are removing as superfluous? Conformism. All those accepted behaviors and established practices that make the world what it is, that run your life as it is. One thing you should really understand is that the world has nothing to give you. There is no hidden secret to pursue. Don’t fall in the mistake many fall in, to think that somewhere there is a magic splendor in life and that if you keep on searching you will ultimately find it and grab it. It doesn’t work like that. It never worked like that. The magic is inside of you and your inspiration, and it is when you begin to transform that inspiration into action, into change, that the world begins to reward you with all the magic. Find courage, believe in yourself and pursue your own myths. That is exactly the moment in which nature, the universe, begins to gather around you and helps you achieve your inspiration. Its then that you will discover the magic of life.

     Remove accepted behaviors and established practices and you will discover that your mind will almost be born a second time, there are almost unlimited new ways to see what is in front of you and that is the moment in which you begin to transform yourself into a leader, into someone that has a new vision and that sees life for what it is and is conscious of how it works, that wants to bring a change. 

     Leadership is a process that takes you to a new interpretation of the context and a new ability to pursue your vision. Leadership takes you to unconventional understanding and makes you think different.

     When your journey takes you to that clarity of mind where you begin to see the other side of things, and you begin to look inside yourself, not around yourself, for the solutions, then you will discover that leadership is fluid and everchanging. It is not a status, a way of being. It is a constant challenge within yourself to remain free and see clearly.

     But it all begins with that undefined inspiration and that feeling of longing.

     The journey to remove the superfluous and clearly see inside yourself is probably the longest part in the process to leadership. You have to accept that there is more in life than what you see and that ‘more’ is not somewhere in the world, it is precisely inside yourself. You are called to bring that ‘more’ to the world. 

“There are more things in heaven and Earth, Horatio,

Than are dreamt of in your philosophy” 

William Shakespeare – Hamlet

     By the way, the first time you will participate to a high net worth individuals business meeting, – it’s always a business meeting even when it’s not – one of those meetings where you may expect to find one or two authentical leaders, take a look at the shoes. You will be impressed by the enormous, excessive attention given by leaders to shoes. Almost as if they symbolize the effort, the road each leader had to travel inside themselves before reaching the freedom of leadership. They all have a love story with shoes. Don’t go for fancy or too classical shoes, try straightforward and elegant English or American shoes, they have the magic to catch a complacent smile and open doors by themselves for you.

Humility and leadership

Humility, still today, is a challenging topic when it comes to leadership. A muscular and masculine, fearless, risk-taking leader is still what is widely recognized as an ideal leader by many. The winner shines at life, has the ideal look, touches perfection; the loser is humbly dark, looks hesitant and doubtful, knows perfection doesn’t exist in this world. In a competitive corporate environment, especially when we talk of the Western approach to business, this simplified version of the winner, all muscles and independence, more easily represents the Darwinian positive selection of leaders. Additionally, popular press seems to have a passion for the leader intended as a superhero figure in a solitary role, that gave rise to the success of a company. It’s understandable. In the essentials of survival, since prehistoric man, if I beat fists against my chest and talk aloud, there are more chances that I will convince everybody I’m the big bad guy, the one who makes it. It appears however that some evolutionary time has passed since prehistoric man set the rules of the game and maybe an astute, less muscular guy has already made it while I’m still there beating my chest to show everyone I can make it.

     Humility can be considered a positive self-awareness and desire to pursue personal development in the wider context of life. Humility implies the individual has consciousness of a greater whole than the personal accomplishments and the individual has consciousness of interdependence with others. The consequence of this is a heightened sensibility about oneself and the relations with others as well as an active engagement with the context.

     Reading carefully the above paragraph you actually find the definition of a winner, not a loser. Humility is in fact an element of strength not weakness. 

     The fact about humility is that it opens the doors to seeking and consider the opinions and ideas of others as well as constantly taking into account the context. This has consequences on the behavior of the leader and the relation with the team. Humility ensures the authenticity and the reliability of the leader’s vision, which is anchored to reality and has appropriate expectations; humility ensures that the leader relates with the team open-mindedly, asserting and pursuing the vision but also involving others and valuing their opinions; humility ensures the leader understands each member of the team and dedicates time accordingly with each member’s requirements, in a constructive dialogue aimed at improving the project’s efficiency; humility ensures that the leader is consciously acting as a role model to the team, enabling the team to have an always available mentor and enabling the team to emulate the leader; humility ensures the leader is always responsive to the team’s issues or viewpoints; humility finally ensures that the leader, having a high level of knowledge of the team’s capabilities and of the project in the context, is able to strongly motivate each member of the team, stimulating exactly where is needed. 

     There is a strong nexus between humility and leadership. A humble leader has a very precise cognition of his or her strengths and weaknesses and this cognition, as we saw, opens to a wider understanding that is useful to the leader. However, humility should never downgrade to modesty: the leader is not on an equal footing with the team, leader and team play on separate fields and both need to know this. The improved availability of the leader, the leader’s understanding of each member and the fact that the leader’s behavior is free from excessive self-consideration and excesses in general, must not trick the reading of the situation: humility enhances the leader’s sensibility but this enhancement is strictly functional to the requirements of the common project. The leader is not a friend nor a father, the hierarchical relationship is fully maintained and communicated. 

     The leader’s humility is perceived by the team as an additional quality of their leader that activates better understanding and better relations. The effect on the team is an improved commitment to the project and improved receptiveness to the leader’s requirements, improved trust in the leader’s authenticity. One of the most important effects of the leader’s humility on the team is trust on the leader’s competence and probability of success: a humble leader is nor a dreamer and neither someone who is overestimating a project or the group’s capabilities, a humble leader is someone who has put the project into reality, has previously evaluated the project’s feasibility in the context and understands the team’s capabilities in relation to the project.

     In conclusion, humility is a higher sensibility to the context, to the self and to the team and in this sense, it is actually a tremendous advantage for the leader. Nevertheless, humility should be used very carefully, the medicine should be dosed with care, especially to those that still associate humility with some sort of weakness, totally missing that it actually is a very powerful ingredient. 

     From the leader’s side humility is healthy, it helps recognize leadership as an ongoing development practice. A leader has the humility to realize that learning and development is never done and that not all answers are there with the leader. This approach encourages the sharing of ideas and advices also for the personal benefit of the leader. Furthermore, humility encourages that you search for solutions outside the organization and the project, opening up a whole world of possibilities.

     A leader is entirely and personally involved in the organization he or she is working for. Tackling the most demanding situations requires that you draw on everything you have learned in your life. Sports, personal experiences, interests, emotions and intuition are all on the table, personal involvement is inevitable. And when you draw from such a broad field of experiences there is a very high probability to strongly innovate processes and solutions. This approach is extended by the leader to all the team, who is encouraged to bring fresh solutions drawn from personal experience. This in turn generates a positive environment where people are encouraged to share capabilities that originate in the personal realm, adding passion and enthusiasm to the project. 

     There’s something more to humility and this is what ancient Greeks and Latins taught us: humility should be intended as a virtue. It is a person’s tendency to relate to others with a desire for learning through others, thus involving curiosity and determination to grow. It is the consciousness that all we do is important but still we are a small, very small spot in the planet and although we are an active part of the flow of events, no one of us knows where we come from and where we go. 

     For this reason, the virtue of humility should never be associated to some sort of weakness, but rather to a strong self-awareness, openness and faculty to look beyond usual limits that positively stimulates others and organizational outcomes. Since people with humility are actively engaged in utilizing information, they set higher standards for themselves and the people they interact with and are more determined to reach them. Humility sets the conditions for the evolution of a leader.